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Recent field notes.
Playbooks, benchmarks, and product deep-dives — written for the people who run the property, not the people who buy the software.
GEO for hospitality marketers — how to write content that LLMs cite
Geo2 min read
Generative engine optimization is the SEO of the next decade, and the hospitality category is unusually well-suited to it. Here's how to write product, resource, and changelog content that LLMs quote verbatim — without writing for the LLM at the expense of the operator.
Read the note
Why the hospitality marketing stack fragments — and what to consolidate first
Operations
Hospitality email benchmarks for 2026
Email Marketing
The hidden costs of OTA commissions for boutique hotels
Pricing
How to leverage OTAs as marketing billboards to drive direct bookings
Pricing
Google is making it harder (not easier) for boutique hotels to compete
Marketing
A guide to marketing your room types
Distribution
Comp sets are not for making pricing decisions — they're for benchmarking
Distribution